Alox & Co: Building a Greener Web, One Pixel at a Time
18/09/2025 · Tech News
At Alox & Co, sustainability isn’t just a buzzword or a marketing slogan, it’s a core value that guides the way we design, develop, and manage digital projects.
We believe that technology and creativity should work hand in hand with environmental responsibility, ensuring that the web we build today contributes to a cleaner and more sustainable tomorrow.
A website shouldn’t just look good, it should also be built responsibly, because technology should serve both people and the planet.
Our Commitment to Sustainability
For years, we’ve worked to minimize our ecological footprint and prove that the digital world can be both innovative and sustainable.
We’ve made conscious choices across our entire network, from the way we power our green hosting infrastructure, to how we run our paperless office and encourage remote-first working.
Every decision reflects our belief that companies like ours have a responsibility to reduce their impact and actively contribute to positive change.
Here are some of the practical steps we’ve taken to minimize our carbon footprint, reinvest in renewable energy, and give back more than we consume:
- Our datacenters run entirely on sustainable energy.
- With our partner GreenGeeks, we reinject 3X more renewable energy into the grid than we consume.
- For every project we deliver, we plant one tree 🌳, directly supporting reforestation initiatives worldwide.
- Since 2019, we’ve maintained a paperless office, cutting out unnecessary waste and printing.
- We implemented a work-from-home policy, before COVID-19, reducing daily commuting and car usage.
- Every website we build is optimized with lightweight code, performance, and green hosting.
- With Bunq, our Dutch sustainable banking partner, We’ve already planted 41 trees in 2025 (absorbing more than 518 kg of CO₂)… and the year isn’t even over yet!
Recognition at Last: A Global A-Rating
For a long time, our commitment to digital sustainability felt overlooked in the rush of the marketing world. Yet we stayed true to our conviction!
With the European Union’s new Eco-Friendly Web Design Guidelines, our work is gaining recognition and we are officially being ranked for our eco-conscious approach.
Alox and Co’s website has officially been rated A, by Website Carbon Calculator, making it cleaner than 90% of all web pages worldwide.
Alox & Co analysed by Website Carbon Calculator
What This Means in Practice
- ⚡ Each visit = 0.05 g CO₂ → same as charging your phone for 10 seconds
- 🌳 120,000 visits = 5.88 kg CO₂ per year → same amount that one tree absorbs annually.
Speed & Sustainability Go Hand in Hand
We believe that an eco-friendly website should also deliver the best possible user experience. That’s why we’re proud that alox.co doesn’t just achieve one of the lowest carbon footprints globally, it’s also earned a perfect Google PageSpeed Insights score:
Alox & Co analysed by Google PageSpeed Insight
This means our website is lightning-fast, highly accessible, and optimized for search engines, while still being one of the greenest websites worldwide.
For our clients and partners, it’s proof that you don’t have to choose between performance and sustainability. With the right approach, you can have both!
Why This Matters
The internet may feel intangible, but it runs on vast amounts of electricity and every page load, image, and video leaves a carbon trace.
The truth is, our digital world has a very real environmental cost.
By building websites that are lighter, faster, and smarter, we cut unnecessary energy use, lower emissions, and make a real difference without compromising on creativity or performance.
Sustainable design isn’t a limitation; it’s an opportunity to innovate responsibly!
FAQ
- Can my existing website become more eco-friendly? Yes. We run a full audit of your site to measure its carbon footprint and performance. Then we optimize code, images, and hosting to reduce emissions while improving speed.
- Will optimizing for sustainability affect design or branding? Not at all. A green website doesn’t mean a boring website. We keep your design and brand identity intact while making the site lighter, faster, and more efficient.
- Does a greener website rank better on Google? Yes. Performance, SEO, and accessibility all benefit from the same optimizations that reduce energy use. This means a sustainable website can also achieve better search engine visibility.
- How can sustainability improve user experience? Faster loading times, mobile-friendly pages, and lightweight design create smoother experiences for your visitors. This leads to lower bounce rates and higher conversions.
- What services does Alox & Co offer to help? We provide eco-website audits, green hosting, performance optimization, SEO strategy, and accessible design improvements. Each project is tailored to boost both your digital impact and your sustainability goals.
Who's the author?
@mike • Mike C.
I’ve been a web designer/developer for 20+ years. "Coffee in, code out." I love tinkering with WordPress, Photoshop, Blender, Bootstrap, and AI. I split my time between France and the Netherlands. When I’m off the clock, I enjoy creating assets and mods for video games like Ark, Cities: Skylines, and The Sims.
